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Presenting Yourself Professionally

Mon, 10 Apr 2023 20:15:05 GMT

Best ways to present yourself as a professional in the service industry.

The number one thing that will separate you from local competition is how you present yourself.

Presenting yourself can be dozens of different things.

It could be the cleanliness of your truck, the way you keep your hoses managed on your reels, or maybe if your shirt is tucked in.

The best way you can present yourself before ever meeting your client is professionalism via email/phone/text. A few key points to make sure your you are operating at a level your clients expect are:

Answering The Phone - I can't tell you how many contractors I call for my own needs that don't answer the phone. If you are missing phone calls you are missing out on money. Most of you are in heavily populated areas so there are dozens of other washers out there that your prospect can call, and they will. I guarantee you whoever picks up the phone first has an extremely higher chance of earning that persons business.

Proper Punctuation/Spelling - Does everyone care about this? No, most probably don't. For those that do though I would hate to see you lose a $1,000 job because you seemed unprofessional during the initial communication with your client.

Build Value - During your initial contact with the prospect, they are most likely calling you to solve a problem they are having. They don't care about your big hot water pressure washer or how high your ladder can go. What they care about is that you will be able to solve their problem without creating a headache for them. I always found a great question to ask was "Have you had this done before? *Yes*, Awesome, did you have a good experience"? Their answer is probably no, if it was a good one they would be calling that company back. Find what their pain point was during their last service and explain how you operate to avoid the mistakes of the past contractor.

Make the most of the season by following these simple guidelines

lewis@bluecrocus.ca (Lewis Vandervalk) — Wed, 08 Mar 2023 23:56:35 GMT

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Make a list

Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.

Check the list regularly

Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.

Reward yourself

When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

Keep in touch with site visitors and boost loyalty

lewis@bluecrocus.ca (Lewis Vandervalk) — Wed, 08 Mar 2023 23:56:35 GMT

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

Tips for writing great posts that increase your site traffic

lewis@bluecrocus.ca (Lewis Vandervalk) — Wed, 08 Mar 2023 23:56:34 GMT

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.